At a time when ticket pricing strategies are drawing much attention, a garden farm named "Plant Library" has emerged as a strong contender with an adult ticket price of 168 yuan per person. Even though the price is high, during the spring and autumn peak seasons, the average daily number of visitors here still exceeds 400. On weekends, advance reservation is required to enter the park. What exactly enables it to build a commercial moat with high ticket prices?

From being ignored to achieving a group purchase transaction volume of over 600,000 yuan in a single event, and from the obscure name "Sheep Azalea" to best-selling varieties like "Pink Hydrangea" and "Magic Pink", the rise path of the decidroid rhododendron has become a model of "variety innovation + market operation" in China's horticultural industry.

The spring breeze caresses the face and flowers bloom in Shanghai. The 2025 Shanghai International Flower Show officially opened on April 18th. The total exhibition area of this year's flower show reaches 390 hectares. Through the model of "2 main venues +5 sub-venues +15 city-themed nodes", it will bring citizens and tourists a city-wide "flower carnival" spanning 24 days.

On the consumer end, eternal flowers have advantages over fresh-cut flowers, such as easier preservation, convenient transportation, and a wider range of colors, thereby expanding the consumption of fresh flowers. Statistics show that in 2019, the market size of China's eternal flower industry was approximately 14 billion RMB, with an annual growth rate of 7% to 11% in recent years. This growth is expected to continue rapidly in the coming years. A 2020 consumer survey indicated a growing interest in purchasing eternal flowers, with one-quarter of fresh flower consumers considering or already buying them. In the same year, demand for eternal flowers in Southeast Asian countries such as Myanmar, Vietnam, and Thailand increased by 47% year-over-year.