Kunming is an area where e-commerce started relatively early in China. In November 2011, eight ministries and commissions including the National Development and Reform Commission and the Ministry of Commerce approved the listing of Kunming City as a "National E-commerce Demonstration City". In recent years, to better serve the development of the flower industry, flower e-commerce in Kunming has received all-round support.

At present, the flower e-commerce sector in Yunnan is highly competitive and bustling with activity. It is understood that the number of flower e-commerce enterprises in the province exceeded 2,000 as early as 2023. The Kunming Guandu District Flower Industry Development Association has gathered a considerable number of large-scale flower e-commerce enterprises. Zhao Chenzi, the president of the association, said.

Huawu Technology Co., LTD., registered in Guandu District, is a high-tech enterprise in Yunnan Province. Its "Huawu Flowers" project has achieved remarkable results. It has not only been awarded the title of "Typical Demonstration Case of Digital Economy" by the Yunnan Provincial Development and Reform Commission but also become a key demonstration project of digital economy in Kunming City.

Since 2021, relying on the innovative operation model and strong technological empowerment of the Huawu App, flower farmers can directly sell their field flowers to the global market with just one mobile phone. The full-chain ultra-fast efficiency from picking to shipping within 9 hours enables users to enjoy fresher and more affordable high-quality cut flowers from the Yunnan plateau.

As of March 1, 2025, the installation volume of Huawu mini-program and App exceeded 10 million times, 14,041 flower farmers settled in, the number of registered users exceeded 800,000, the daily active users of the platform remained stable at around 70,000, and the average daily flower transaction volume reached 2 million. It consistently ranked among the top 150 in the download ranking of e-commerce applications on the Apple App Store.

The promotional methods of the flowers in Kunming Changshui Airport are very eye-catching

Zhenqing Flower, also rooted in Guandu District, has been fully committed to building a flower supply chain platform without middlemen since its establishment in 2008. From 2015 to 2018, Zhenqing Flower deeply embraced the big data of the Internet, independently built an online mall, realized online closed-loop transactions, and opened the platform to introduce numerous flower farmers and suppliers, enabling direct online transactions between flower farmers and flower merchants. This effectively reduced the procurement costs of flower shops and increased the income of flower farmers. By 2024, the platform has attracted a large number of flower farmers from the core production areas of Yunnan to join, serving over 300,000 flower shops across the country, with daily transactions of over 2 million fresh cut flowers.

The fresh flowers waiting to be transported out from the precious flower warehouse

Founded in 2016, Huayibao has been steadily developing since the launch of its App in 2017. As one of the earliest online matching e-commerce platforms in China, it adopts a B2B model to connect flower farmers with flower shops. At present, over 5,000 flower farmers have joined the platform. The purchasers are mainly concentrated in economically developed areas, enabling an ultra-fast delivery speed of "order flowers this afternoon and have them delivered tomorrow morning". In 2023, Huayibao established an international business department to expand its overseas market. Its business scope covers Southeast Asia, the Middle East, the five Central Asian countries, Russia, South Korea, Japan and other regions, and it has set up local warehouses and teams in many countries.

In the rooftop rest area of Huayibao's office, employees can not only enjoy tea and chat, but also play table tennis and billiards.