The reporter of China Flower News learned recently that the 23rd China Kunming International Flower Exhibition (hereinafter referred to as "Kunming Flower Exhibition") will be held at the Dianchi International Convention and Exhibition Center in Kunming, Yunnan Province from September 19th to 21st. The reserved indoor exhibition area has reached 60,000 square meters, setting a new historical record in scale.
This flower exhibition is hosted by the Yunnan Flower Technology Training and Promotion Center and organized by Reed Exhibitions. With the theme of "Elephants to Yunnan, the World Garden", it covers 20 countries and regions, over 500 enterprises and 24 events. It will build a bridge for communication and cooperation among domestic and foreign flower industry practitioners and units, and accelerate the internationalization process of "Yunnan flowers". 

Global enterprises have gathered, and the scale has reached a new high

This year's Kunming Flower Exhibition has added two new exhibition halls compared to the previous one, forming a diverse layout including the "Top 10 Famous Flowers" and domestic high-quality flower enterprises exhibition area, the French guest country and the Dutch main production country and international flower enterprises exhibition area, and the flower materials and facilities equipment exhibition area, fully meeting the needs of industrial display and exchange.

Up to now, the exhibition has attracted over 500 enterprises from 20 countries and regions including the Netherlands, France, Thailand, the United Kingdom, Brazil and Denmark to participate. Compared with the previous session, which involved 13 participating countries and regions and 434 participating enterprises, the scale has achieved a leapfrog improvement.

At the previous Kunming Flower Exhibition, the number of visitors reached 84,000, with over 30,000 professional visitors from home and abroad, and the on-site transaction volume was nearly 200 million yuan, all setting new records in previous sessions. This year's exhibition is expected to break records again in terms of the number of visitors and transaction volume, further consolidating its position as the "benchmark of global production-oriented flower exhibitions".

International cooperation has been deepened, and the activities of the guest of honor and the main producing countries have been full of highlights

This year's Kunming Flower Exhibition takes internationalization as its core feature, inviting France as the guest of honor and the Netherlands as the main producer. It has planned multiple activities to promote in-depth cooperation between the flower industries of China and foreign countries.

During the exhibition period, French local breeding enterprises will be invited to introduce the advantages of varieties and technical features on site, promote French flower brands, and build a direct dialogue channel for Chinese and French enterprises, facilitating cooperation between the two sides in areas such as variety introduction, technical cooperation, and market expansion.

The Netherlands will be deeply involved in the exhibition. Firstly, it will hold a public course on Dutch flower cultivation techniques, offering courses on flower selection and breeding, seedling cultivation techniques, cultivation management, and pest and disease control, sharing practical experience and successful cases to promote technical exchanges. Second, organize Dutch experts and breeding enterprises to participate in the "First China (Yunnan) International Cut Rose New and Excellent Variety Selection Competition", showcase the latest achievements of the Netherlands in the field of flower breeding, and contribute to the global research and development and promotion of new varieties.

Professional discussions empower, focusing on variety protection and digital transformation

This year's Kunming Flower Exhibition has meticulously planned two high-level international symposiums, inviting authoritative experts and leading enterprises from home and abroad to offer suggestions and strategies for the high-quality development of the flower industry.
Among them, the International Symposium on the Protection of New Plant Varieties in China (Flowers) is divided into two major sections: expert sharing and roundtable discussion. In the expert sharing section, Experts from institutions such as the International Union for the Protection of New Varieties of Plants (UPOV), the Dutch Planting Association (Plantum), the Chinese Academy of Forestry, and the Kunming International Flower Auction and Trading Center will provide detailed interpretations of the newly revised "Regulations of the People's Republic of China on the Protection of New Varieties of Plants", sharing variety protection measures, intellectual property policies, and rights protection cases from various countries. During the roundtable forum, Cui Yehan, the chairperson of the International Union for the Protection of New Varieties of Plants, Chen Guang, a second-level inspector of the Science and Technology Development Center of the National Forestry and Grassland Administration, and Yu Qian, a lawyer from the Dutch law firm Hoda, will jointly discuss the trends in variety protection policies.
At the International Symposium on the Development of China's "Digital Flowers" and Modernization of Facilities and Equipment, experts from authoritative institutions such as the Institute of Urban Planning and Design of the Ministry of Agriculture and Rural Affairs and the Beijing Academy of Agriculture and Forestry Sciences, as well as technical experts from enterprises like Priva of the Netherlands, Zhejiang Topyun Agriculture, and Shanghai Huawei Controllable Agriculture will be invited. Discussions were held on topics such as the modernization and upgrading of flower facilities and equipment, and the construction of a digital supply chain mechanism. In addition, after the meeting, a "Digital Cloud Flower" facility observation and exchange activity will be organized, and visits will be made to leading digital agriculture enterprises in the industry.

Pioneer distinctive activities to stimulate breeding innovation and industrial upgrading

This year's Kunming Flower Show has for the first time introduced two distinctive activities, focusing respectively on the two major categories of cut roses and bougainvillea, promoting variety innovation and global layout.

The first China (Yunnan) International Cut Rose New and Excellent Variety Selection Competition is divided into an international group and a domestic group, gathering the latest achievements in rose breeding at home and abroad, and selecting new and excellent varieties with market potential and ornamental value. The event not only provides a display platform for domestic and foreign breeding enterprises, but also points out the direction for the research and development of domestic self-bred varieties in Yunnan's flower industry.
The 8th China Kunming International Bougainvillea Industry Conference 2025 will focus on the global layout of the bougainvillea industry. Centering on four major directions: opening up international channels, optimizing cross-border trade, rural revitalization, and empowering characteristic towns, it will invite senior executives of leading enterprises, cross-border e-commerce managers, and cultural and tourism experts. Through keynote speeches and roundtable discussions, Explore the policy connection points, technological breakthrough points and business growth points for industrial upgrading. The conference is hosted by the Yunnan Flower Technology Training and Promotion Center, and organized by the Yunnan Bougainvillea Industry Association and Yunnan Weijunkai Landscape Engineering Co., LTD.

The event covers the entire industrial chain, and the integration of culture, tourism and business refreshes the experience

In addition to the core activities mentioned above, a number of distinctive events have further enriched the exhibition content, promoting the synergy of the industrial chain and the integration of culture, tourism and business。
"Yunhua Night" sets a benchmark for industrial fashion. Lead the fashion trend of the flower industry through dynamic floral art performances, showcase the innovative achievements of the flower industry, and promote the integration of flowers with agriculture, culture and tourism. At the event site, outstanding individuals and groups in the flower industry will also be commended, setting industry role models and gathering the strength for the development of the industry.
The "Flower Shop China" event focuses on flower terminal practitioners and flower shop operators across the country, building a platform for flower art display and sharing, discussing flower art design concepts and market trends, and breaking down communication barriers between the production and sales ends. Meanwhile, e-commerce platforms such as Xiaohongshu, Douyin and JD.com will share their experiences in selling flowers under the new retail model on the spot, helping enterprises enhance the efficiency of brand promotion and user stickiness.
The China Creative Flower Gift Competition, with the theme of "Cloud Flowers", held sub-competitions and variety display performances in the southwest and South China regions, and the final was held on the exhibition site. The event encourages participants to utilize new and superior flower varieties and creative designs to develop flower gift products with market value. This not only enhances the competitiveness of the flower shop brand but also expands the influence of the "Yunhua" brand and gathers terminal resources of flowers.

The integration and collaboration of multiple industries expand the boundaries of exhibitions
This year's Kunming Flower Exhibition has broken through the limitations of a single flower exhibition, integrating resources from the coffee and small berry industries to form a "flower +" industrial integration pattern, providing visitors with multi-dimensional sensory experiences and industrial exchange opportunities.

A coffee enterprise exhibition area will be set up on site. The coffee industry promotion and exchange activities held concurrently will help enhance the brand awareness and market competitiveness of Yunnan's coffee industry from dimensions such as the current development status of the industry, industry trends, and the release of premium coffee cultural tourism routes.

The Yunnan International Blueberry Industry Development Conference will invite top experts, scholars, planting enterprises, deep processing enterprises and research institutions from home and abroad in the field of small berries and blueberries to participate, building a platform for communication and sharing, promoting the coordinated development of the small berry industry and the flower industry, and enriching the connotation of Yunnan's plateau characteristic industries.

（Image source: Yunnan Flower Technology Training and Promotion Center）

Editor: Liying. Producer: Qi Qi