At the beginning of the conference, the attending representatives visited and inspected multiple landscaping enterprises in Changzhou, providing intuitive industry background and cooperation inspiration for supply and demand docking through on-site research.
Changzhou Wanchuan Landscape and Greening Engineering Co., Ltd. showcased its Spanish olive base and bonsai garden. Chairman Zeng Fujun introduced that the company started with tree digging business in 2003 and has now developed into a comprehensive enterprise integrating large-scale nursery construction, municipal landscape design, construction, maintenance, education and training, and labor dispatch.

The "Sanxin Meishuguan" industrial park, a subsidiary of Changzhou Jindian Tianchen Landscape Engineering Co., Ltd., showcases a variety of high-quality shaped trees. General Manager Yao Hui stated that the company focuses on providing one-stop landscaping services for hotels, clubs, private villa courtyards, and group headquarters, covering landscaping design, construction, maintenance, and sales of precious seedlings.

“Sanxin Meishu Hall”

As an important distribution center for flowers and green seedlings in East China and even across the country, Xiaxi Flower and Tree Market has continuously expanded its business projects in recent years, supported the development of garden economy, and deeply promoted enterprise reform and innovation. The market has added a number of gardening studios such as "Shifang Garden", providing one-stop services from garden design, seedling procurement to material configuration.

Xiaxi Flower and Tree Market Shifang Garden

The investigation found that the traditional horticulture industry is actively promoting transformation and upgrading, mainly relying on three strategies: scenario based sales, regional functional integration, and design driven. Specific measures include optimizing product layout, creating outdoor trading clusters, and actively introducing designer resources to innovate sales scenarios, thereby building an efficient and experiential business model. Merchants are gradually shifting from selling single products to creating immersive consumption scenarios, by integrating horticultural products with outdoor environments to form attractive scene based trading spaces, enhancing consumer experience and purchase intention. At the same time, improving operational efficiency and resource allocation level through centralized layout will further promote high-quality development of the industry.